Co-founder
Helena Vargas
Co-founder & CEO
Former rights & distribution lead at a top-5 European football league. 14 years building monetization programs across linear, OTT and social.
187
countries with active deployments
12.4B
annual impressions tracked
$48M
recovered for rights holders
240k
creators in the FEESZ network
// Our story
Built by the people who lived the problem.
FEESZ was founded in 2021 by a team of rights, distribution and computer-vision veterans who spent a decade watching the value of their content quietly leak into a fragmented social web. The founding insight was simple and uncomfortable: every meaningful moment in modern media — a goal celebration, a backstage clip, a concert encore, a product reveal — is reborn within minutes as hundreds of unauthorized uploads, fan edits and parallel live streams. The owners of that moment almost never see the full picture, let alone capture the value.
The same clip would generate millions of views on platforms its owner had no visibility into. Live broadcasts would be re-streamed in dozens of territories within seconds. Fan creators would build loyal audiences on top of someone else's IP — sometimes legally, sometimes not — and nobody had a unified view, let alone a playbook. Rights teams stitched together spreadsheets, agencies relied on screenshots and broadcasters spent more time arguing with platforms than recovering revenue.
We built FEESZ to be that unified view: one platform that discovers, measures, monetizes and protects content across every surface where audiences actually spend their time. Our customers get a single source of truth for what their content is doing in the world, and a single console to act on it — claim, license, partner, takedown or simply learn. Today we serve brands, leagues, clubs, events, talent and agencies in 187 countries, with offices on three continents and a remote-first engineering culture that mirrors the fans we measure: distributed, curious and always on.
We are deliberately a long-term company. The rights ecosystem is built on relationships that span decades, on contracts that outlive product cycles, and on trust that has to be earned every quarter. FEESZ is being built to be that trusted layer for the next generation of IP owners — one that treats fans as partners, treats data as evidence, and treats every minute of content as an asset worth knowing about.
// Operating principles
How we work.
Four principles that have shaped every product decision since day one.
Truth before vanity
We measure what actually matters: incremental reach, recovered revenue and protected IP — not surface-level vanity metrics.
Rights, respected
Every workflow inside FEESZ is built on auditable, evidence-grade data. Our customers can defend their numbers in front of any board, broadcaster or court.
Community first
Fan-made content is a gift, not a threat. We build tools that turn UGC into partnerships, not policing — even when enforcement is required.
Measurable outcomes
We do not ship features that we cannot tie to a business outcome. Every release is benchmarked against revenue, reach or risk.
// Leadership
Operators, builders, defenders.
Our leadership team brings together rights veterans, computer-vision researchers and product builders from the world's largest social platforms.
Co-founder
Marco Iturbe
Co-founder & CTO
Computer-vision researcher, ex-engineering lead on a global Content ID program. Holds 9 patents in audio-visual fingerprinting.
Executive
Priya Anand
Chief Product Officer
Built creator monetization at two unicorn social platforms. Now obsessed with making rights workflows feel as good as consumer products.
Executive
Tomás Reis
Chief Revenue Officer
Spent a decade closing nine-figure rights deals across LATAM, EMEA and APAC. Joined FEESZ to do it for the next generation of IP owners.
Operating in 187 countries.
Hubs in London, Madrid, Singapore and Mexico City. A fully remote-first engineering team.